Otherwise, there’s relatively little in terms of a structuring principle here - just a rapper who never misuses a second of his recording time. Baby on Baby runs a brisk half-hour, and every song has the North Carolina clown rapping practically the same instant that the usually-skeletal beat starts up, regularly wrapping things in under two minutes. But it takes a real artist - or, as Baby frequently calls himself, “the best motherfuckin’ rapper” - to toss all of that out and just get down to brass tacks. It’s easy for most budding rappers to replicate Drake’s and the Migos’s roadmap to success for their respective underwhelming projects from last year (i.e., load an album up with twenty-plus tracks to game the system and amp-up your play count). If there’s one thing Charlotte-based MC DaBaby understands best about our current streaming age, it’s that no attentive listener wants their time wasted.
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